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Step 6 – Monitor and evaluate the success of your marketing
Once you’ve chosen your marketing tactics and begun promoting your business, you need to ensure that you continually monitor these marketing activities to evaluate their effectiveness. You need to give each activity sufficient time to build momentum, for example it will take time to build your social network on sites like Linked In and Twitter, or it may take a few months of testing to fine tune your list of keywords for your Google advertising. However, you need to set a timeframe for evaluating each and every piece of marketing, there is no point continuing with something that is costly and time consuming if it is not delivering the right results.
Unfortunately, there is no ‘one size fits all’ when it comes to marketing a small business, but test and measure everything you do and you’ll soon find the marketing activities that work for your business.
Hopefully you have found this short guide useful and it has given you some ideas on how you can start proactively marketing your own small business.
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* The information contained in this guide should not be taken to constitute professional advice or a formal recommendation.