Google’s Mobile Usability Update April 2015 – Are You Ready?

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In recent months you may have been receiving messages from your Google Webmaster Tools account, asking you to ‘Fix Mobile Usability Issues’ found on your site.  So why have Google been asking you to do this? 

On April 21st this year Google are rolling out a major update that will look at the mobile usability of websites, with the update having a significant impact on mobile search results.  Websites that have been optimised for mobile devices will do well out of the update and sites that haven’t will undoubtedly see a drop in their search rankings.  Dependent upon the amount of traffic and conversions your website currently receives through mobile, if your site isn’t mobile friendly, the results could be grave!

How do I check to see if my website is set up for Mobile?

The first place to visit is your Google Webmaster Tools account – you will find your Mobile Usability results under Search Traffic in the menu.  Your results will look a little like this;

Google’s Mobile Usability Update April 2015

If you don’t have a Webmaster Tools account (and you really should!) then you can also check how well set up your site is for mobile using Google’s Mobile Friendly Test, which you can find athttps://www.google.co.uk/webmasters/tools/mobile-friendly/.

Google’s Mobile Usability Update April 2015

Enter your web address and click the ‘ANALYZE’ button to get your results.

What do I do next?

If your site is found to have mobile usability issues you will need to act and act fast!  Fortunately, Google has been very helpful and will tell you what you need to do to make your website mobile friendly.  When you run your site through Google’s test, if you have any issues, your results will look like this;

Google’s Mobile Usability Update April 2015

Under the Make this page mobile-friendly section on the right hand side is a button titled Next, if you click this Google will take you through the steps you will need to take to make your site mobile friendly. 

Depending upon how well your site is set for mobile, the changes may be simple to implement or a little more complicated.  The main thing is – don’t delay! Act today and get your site ready for Google’s mobile update.

Brand Box Marketing

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