The brutal reality of most internet users is that they trawl the World Wide Web visiting hundreds of different websites, most of which they forget about the second they decide to leave and move on to the next.
The websites/Social Media pages that internet users remember, and more importantly return to regularly, are those that focus on building a relationship with them. Instead of accepting that visitors to your website (which you've worked hard to get) will eventually leave and you may never see them again, why not give them the opportunity to join your email newsletter or download a free e-book or email course, which provide information they will find useful and interesting. Once you have their name and email address you can then keep in contact with them (via email) to provide details on special offers, new features on the website or more information of interest to them.
As you provide more useful information, relevant features of interest and timely offers to these prospects, a level of trust is gained and a relationship starts to build. Then, at the point your prospects are ready to make a purchase decision or enquire about a service, your company and website will be at the front of their mind and perceived as a trusted source on the topic. As a result they are likely to come to you first, instead of your competitors.
Remember though, your relationship is not over once your prospects have purchased from you or used your services. A big mistake most business owners make is to neglect their existing customers who have already purchased from them. It is a well known fact that existing customers are easier to sell to than finding new ones. This could be repeat business for the same product or service, or the sale of additional products and services, not to mention of course the opportunity of referrals from those existing customers.
Brand Box can help you to nurture your relationships in three ways:
As part of every Brand Box website we provide an email newsletter sign up function that can be added to your website with the click of a button, no technical knowledge is required.
Moreover, when your website visitors decide to sign up to your email newsletter, their name and email addresses are saved in the Brand Box website management system, providing you with a list of subscribers that you can then start to market to and build relationships with via email. The system also gives you the opportunity to export your subscriber list to excel.
By giving Brand Box the job of designing and managing your social media pages and e mail marketing campaigns, you will have time to spend developing other areas of your business. We will work on your behalf to retain the positive perception that your existing customers have of your business and keep you at the forefront of their minds.
For help and advice on developing your relationships & loyalty with your potential/existing customers please call us on 08444 933 067 or complete the online enquiry form below.