STEP 4 - WEBSITE CONVERSION. Turning Visitors into Customers.
More Enquiries, More Sales or More Subscribers...the “magic” of website Conversion Rates.
When it comes to increasing sales and enquiries via your website most web marketing experts will tell you that you need to increase the number of visitors (traffic) to your website.
As many people know this can be a costly exercise as you need to do more marketing to generate the additional visitors. What if there was another way to increase enquiries and sales?
Well...there is...and it’s cheaper than all that extra marketing and advertising!
Take just 2 minutes to read the information below and you’ll be a step closer to a website that delivers more of what you want – whether that’s more enquiries, more sales or just more subscribers to your monthly newsletter!
Making Your Website Work Harder for you!
In order to generate more enquiries, sales or subscribers from your website it needs to be more effective at encouraging your existing visitors to take action on the website, be it completing an enquiry form, placing an order or subscribing to your newsletter. These actions or ‘goals’ are collectively referred to as conversions and are measured by the website’s conversion rate.
What is a Conversion Rate ?
Good question...maybe a little illustration will help...
So....your website conversion rate is simply the amount of visitors to your website who place an order, fill in an enquiry form or subscribe to your newsletter (or whatever your goal is), expressed as a percentage. So, if you have 1000 visitors to your website and 70 of those people decide to complete the online enquiry form, then your conversion rate would be 7%.
What Impact will increasing My Conversion Rate have on my Business?
This is the exciting bit...let’s use another illustration to show the power of increasing your conversion rate by just a few percent. With 1000 visitors a month and with our current conversion rate of 7% we receive 70 enquiries a month.
Not bad....but let’s use all our years of knowledge and experience in optimising website conversions and make some improvement to our webpage...
Wow...our new improved webpage is now converting visitors at 11%, an increase of 4% from the previous version, but look what’s happened to our enquiries. From the same number of website visitors we are now receiving 40 more a month...a whopping 57% increase in enquiries!
So how can Brand Box Help?
If you already have a website but it is not generating the level of enquires or sales that you require, then we can help. By monitoring your conversion rates, running “split test” and implementing our 108 point improvement checklist, we can drastically improve the conversion rates of your webpages for you and your business.
Website Conversion Optimisation Services
Monthly website conversion optimisation service - £249 + VAT (per month)
Our Guarantee
- We do not charge for the service until you see an increase in your website conversion rate (there's no risk!)
- The service only applies to websites that receive a minimum of 800 unique visitors a month.
By continuously monitoring the performance of your web pages and making improvements, Brand Box can help achieve substantial increases in enquiries and sales via your website. For more information on how we can help, don't hesitate to call us on 08444 933 067 or complete the online enquiry form below.
Website Conversion Optimisation - A Case Study with Freestyle Accounting
Featuring Peter Tyler
ClickTale UX Optimization Webinar - Are Your Forms Performing? from ClickTale on Vimeo.